Thursday, February 26, 2009
Tuesday, February 24, 2009
Monday, February 23, 2009
questionnaire feedback
i was ask for few of my friends to take this questionnaire. they are all young people as my age. as we can see, they are familiar with online advertising but feel interrupted sometimes. they like targeted advertising which fit for their needs . Almost every one has online purchase experience and enjoy that fast way to get things down.
most of friends just start their job, and no money to offer the expensive transpotation in everyday life, so they choose to take cheapest way to go their office. because beijing is quite big, so it is normal to spend 1 or 2 hour to change for different transport and get to the destination.
In my observation, the transit TV becames the main media to present the information to the rider, but most of them just repeat the same content again and again. they are visual rubish for those people who sit there for 2 hours.
I also asked my father's opinion for same quesition,he use to drive his own car to go out, but for him, the bus advertising is very intersted, espesical when the traffic are blocked, he can read the advertising on the bus surface to kill time.
urban feature-beijing bus station
typical trolleybus in beijingonly few public bus allowed to show Ad outside the Compartment
Bus stationthe 'blue jacket' is sercurity guy for keep the rider get bus in order
for the small station, only the bus info will be displayed , no big Ad board stand.
but you can find some small hand wirte ad stickers on the staiton board.
Ad in bus station
digital board in bus stationit is not that popular right now,no service for the bus time schedue
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