Concept summary1

After i put the water bottle as the case , there come up several different directions to express the product in interactive way, these ideas communicate and engage people in different levels.

1 Motion Senser- the advertising itself could follow people's activity and get react with people's motion. is normally need a spacious space. I think the playability the key point to engage people. it might be useful for entertain products.
pros & cons
pros: playability, engage passive people in a short time, suit target age widely
cons: hard to focus on the brand

Examples






2 Camera-put video camera inside the advertising , shoot photo , track people's position or experience for people who interest the product. It send the opportunity for people to try part of the function ,especially the electrical products like camera ,video or cell phone etc. I think the experience here is important .
pros & cons
pros: playability, get a try, suit target age widely
cons: disposable
Examples





3 Connection/network- people use their own device or cell phone get connect with ad billboard network, for instance , bluetooth, WI-FI. The advertising offer a service for people to participate in.
pros & cons
pros: send message exact,
cons: just for the group has the technology support
Examples