i was ask for few of my friends to take this questionnaire. they are all young people as my age. as we can see, they are familiar with online advertising but feel interrupted sometimes. they like targeted advertising which fit for their needs . Almost every one has online purchase experience and enjoy that fast way to get things down.
most of friends just start their job, and no money to offer the expensive transpotation in everyday life, so they choose to take cheapest way to go their office. because beijing is quite big, so it is normal to spend 1 or 2 hour to change for different transport and get to the destination.
In my observation, the transit TV becames the main media to present the information to the rider, but most of them just repeat the same content again and again. they are visual rubish for those people who sit there for 2 hours.
I also asked my father's opinion for same quesition,he use to drive his own car to go out, but for him, the bus advertising is very intersted, espesical when the traffic are blocked, he can read the advertising on the bus surface to kill time.
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