2009 diploma: April 2009

Saturday, April 25, 2009

Thursday, April 23, 2009

Wednesday, April 22, 2009

Demo-Motion sensor(speed/amount)

motion sensor004-speed/amount from faaaaan on Vimeo.

The sensor knows the different speed/amount when people walk and present with relevant object.

Demo-Motion sensor(follow)

motion sensor003-follow from faaaaan on Vimeo.

Demo-Motion sensor(stop/walk again)

motion sensor002-stop/walk again from faaaaan on Vimeo.
People walk from both side and meet in the center of billboard, they stop and walk again.

Demo-Motion sensor(position)

motion sensor001-Position from faaaaan on Vimeo.

The motion sensor track people's movement ,when he pass by the product, the bottle is shaking , to evoke people's attention.

Tuesday, April 21, 2009

HBO: Big Love "Wall of Secrets"

Monday, April 20, 2009

World Wildlife Fund (WWF): Lights

Sunday, April 19, 2009

Idea selection 2

I asked my friends to select ideas they like and may has possibility to develop more.They both studied in Beijing before.

Wang Xiaofeng, Visual Communication student in Khio

1 face bubble (water bottle case)
2 motion senser:shark water/dance shoe/wash shampoo
3 recycle bottle
They are all engaged people in some way, the motion senser ideas are naturally reflect people's movement. face bubble is fun for people to see others on the billboard. Recycle bottle is near people's life.

Tian Xu, Interior Architecture student in Khio

1 recycle bottle ( i will buy the bottle just for the game)
2 holder broadcast ( i want to play with some thing , it is boring to sit on the bus)
3 TV serial comments ( i want to see people's view, get educate when i waiting in the bus station )

Saturday, April 18, 2009

Idea selection 1

I ask Helge and Kari-Anna to pick up 2-3 ideas they thought can be develop more. here they are.

1 recycle bottle( good for brand to get there bottle back)
2 question game (if it connects with blog and mobile application, it will become a real service between local and tourist,it has potential social aspect)
3 personal broadcast( smart way for customer to upload their view, like online advertising , people trust people who in same situation as themselves, they would like to see the comments more than company advertising message)
4 try your hair color( connect with product close)
5 place for travel( connect with service close)

Idea discussion

Friday, I went to Helge again to get help from him. I put all the ideas ( 3G case/ water bottle case/ idea cards inspiration) in same form and separate them to different category. I explain the process i did so far to them, the mapping diagram, all the ideas, they are positive about my works. and we discuss into detail for many ideas.

for example,

the initial idea is design for a ring tone website. user can use their ear set listen ring tones. one way for new idea is change all hold to one and use button for ring tone selection. another way for this concept is set up with Olympic context,people will get broadcast and story about different sports game.

the initial idea is simple leave& answer questions game, people interact with billboard, but if it could connect with mobile and blog application, there will become a service to engage more people.

the initial idea is to use the water measure people's height, when they stand in front of bill board, but for the sale point, there is no link between height and water. a new way could find out the connection for this advertising, such as measure people's height, how much water need for the body, and tell people you should drink water now.

the initial idea is when people pass by and recommend them car by gender. the new way to use the motion sensor interaction is recommend by speed. if some one in hurry, give him a fast car. if a high-heel shoe lady walk slowly, give her a mini cooper.

Monday, April 13, 2009

Idea cards Categories

i sort out some ideas that fit for different context.

Saturday, April 11, 2009

Concept summary2

4 Touch screen or button- put touchable screen or button on billboard for people to interact with.
pros & cons
pros: playability, get to know the service or product
cons: feel puzzle at beginning if it not indicate clearly

Example

5 real product trick- use real product engage people's interest
pros & cons
pros: get customers attention, they love to get gift
cons: costly

Example

6 environment sensor - advertising changed by environment alteration, variations of temperature, daytime or nigh time, sunny or windy etc.
pros & cons
pros: closed to urban life in physical way
cons: people may not really get value of the service

Example

Thursday, April 9, 2009

Concept summary1

After i put the water bottle as the case , there come up several different directions to express the product in interactive way, these ideas communicate and engage people in different levels.

1 Motion Senser- the advertising itself could follow people's activity and get react with people's motion. is normally need a spacious space. I think the playability the key point to engage people. it might be useful for entertain products.
pros & cons
pros: playability, engage passive people in a short time, suit target age widely
cons: hard to focus on the brand

Examples

2 Camera-put video camera inside the advertising , shoot photo , track people's position or experience for people who interest the product. It send the opportunity for people to try part of the function ,especially the electrical products like camera ,video or cell phone etc. I think the experience here is important .
pros & cons
pros: playability, get a try, suit target age widely
cons: disposable

Examples

3 Connection/network- people use their own device or cell phone get connect with ad billboard network, for instance , bluetooth, WI-FI. The advertising offer a service for people to participate in.
pros & cons
pros: send message exact,
cons: just for the group has the technology support