Concept summary2

4 Touch screen or button- put touchable screen or button on billboard for people to interact with.
pros & cons
pros: playability, get to know the service or product
cons: feel puzzle at beginning if it not indicate clearlyExample






5 real product trick- use real product engage people's interest
pros & cons
pros: get customers attention, they love to get gift
cons: costly
Example





6 environment sensor - advertising changed by environment alteration, variations of temperature, daytime or nigh time, sunny or windy etc.
pros & cons
pros: closed to urban life in physical way
cons: people may not really get value of the service
Example